One type of content that is “timeless” is the quote. When I think of scheduling Instagram posts, I think of working around the issue of timeliness that live content exacts of social media managers. Here’s a #latergram of me and Susan, a who is a superfan of the series.” If you’re an author, a latergram could be as simple as a photo with a caption that says something like, “ My book signing last week was a lot of fun. If you take a lot of great photos at an event but don’t want to overwhelm your Instagram audience by posting all of them the night of the event, you might save some photos for later. Throwbacks relate to the distant past (several months to several years) and are usually content you find from the analog era, but a latergram is an Instagram photo posted a few days to a few weeks after it is taken. The throwback invited an element of humor.Ī latergram is a photo you take now but post later. Historical photos help personalize your brand and tell your story.įor example, Boston University waited until a particularly hot and humid summer day to share a photo of winter. If you are managing social media for a non-profit, then showing impact is important, and throwbacks are one way to do that. It could be the original team or founders in front of the first store where the product was launched.įor example, the Jamaica Plain Neighborhood Development Corporation posted a picture of an old newspaper clipping (clearly yellowed), saying, “This month marks 20 years since JPNDC completed the Stop & Shop and Martha Eliot Health Center in Jackson Square (1996).” They used a throwback to celebrate the anniversary of an achievement.Ī throwback helps you show off an achievement more than once. It could be a photo of the small office where you first launched your business. Take your followers back in timeįind a historical photograph-something from the history of your business-that may be interesting. It is usually accompanied by the hashtag #tbt (for Throwback Thursday, used with a historical post published on a Thursday) or the hashtag #throwback (used with any throwback). This type of post is called a “throwback.”Ī throwback is a photo taken in the past but is published in the present. B ut the easiest post to schedule is a post about the past. I know that when you think of scheduling Instagram posts, you most likely think of the future. Schedule Instagram Posts With a “Throwback” Now that you know how easy it is to schedule and publish posts, what kind of posts should you schedule? The good news is that getting up your business account to publish on Instagram from Agorapulse is super-simple.Īre you following Instagram best practices? The most important of which, you can only enable publishing to an Instagram business account, which is fairly easy to set up if you haven’t already, and you can only publish one image at a time. Amassing over 1 million downloads this is a powerful social marketing tool.As of 2018, Instagram updated its API to allow official marketing partners (like Agorapulse, for instance) to, not just schedule posts but directly publish them from desktop.īefore you go crazy, it’s worth noting that there are a few fairly important restrictions. Rest of the features are almost similar in both. The duo plan is for mainly those who have a social media team enabling two members to schedule posts. For the paid version which has two versions- Solo ($9/month) and Duo ($19/month). You can upload 30 posts/monthly per social and check out the analytics as well. In the free plan, you get to manage two social profiles- Instagram and Pinterest. You can also discover and repost user-generated content by searching users and hashtags.Īlso Read: Instagram Reels: 3 best Apps to download Reels on Android Organize content, create draft folders, create hashtag collections through the Hashtag Manager present in the app. Using the drag and drop feature you can customize the look of your Instagram grid. So, what does Planoly offer? You can upload photos, videos directly from Dropbox, Google Drive. A normal creator would be able to manage easily with a free version. Most of the basic features are free to use, but if you want to go the extra mile you can buy the paid plan. This app has both free and paid versions which can be availed as per use cases. Planoly is another multi-platform app for scheduling posts. Planoly: Schedule Posts for Instagram & Pinterest (Free and Paid) Also Read: How to Grow Rapidly on Instagram in 2021? 3.
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